Content Design | UX Writing
Clear, strategic content design that puts users first and scales with product growth.
Covers end-to-end content for digital products — including onboarding flows, lifecycle messaging, in-app microcopy, modals and web journeys.
Built on UX best practices and shaped through collaboration with cross-functional teams, content is designed to enhance usability, support accessibility, and align with business goals.
Ideal for agile product teams that need consistent, scalable content across multiple platforms.
Includes:
– UX content strategy and journey mapping
– Content audits and information architecture support
– Microcopy for apps and web
– Onboarding, feature launch and lifecycle content
– Cross-functional collaboration with product, design, dev and research
– Content testing, iteration and documentation
Articles, eBooks + White Papers
Long-form content that educates, builds trust and drives engagement.
Translates complex topics into clear, valuable content tailored to audience needs. Ideal for thought leadership, customer education or lead generation — whether it’s a single article or a full editorial content series. I’m equally strong at capturing brand voice and structuring information for depth and clarity.
Includes:
– Blog articles and thought leadership content
– How-to guides, FAQs and support content
– eBooks, case studies and white papers
– Topic research, outlining and editing
– SEO optimisation, formatting and stakeholder review
SEO Copywriting + Website Audits
Optimised website copy that ranks, reads well and converts.
Combines SEO best practices with brand-aligned voice and UX clarity. Copy is structured to support user journeys, informed by keyword research, and optimised for both search visibility and on-page experience. Ideal for new websites, site refreshes or brands looking to improve organic performance without sacrificing tone or quality.
Includes:
– Website copy for landing, product and service pages
– Keyword research and planning
– Metadata, headings and on-page optimisation
– UX-informed structure and layout
– Voice and tone development or alignment with existing guidelines
“Rachael shows empathy for users throughout each journey, can tackle complex flows and pulls in the team and stakeholders for feedback to create long-lasting relationships with our consumers.
I would highly recommend her if you need a world-class content designer and copywriter.”
“I’ve hired Rachael to write, edit, and manage content at two different startups and plan on doing so again the second the opportunity presents itself. She is sharp, diligent, and takes feedback and direction well to deliver great content. HIRE HER. Seriously.”
“If you need a freelance writer, look no further than Rachael. She supported our team at Bunch for over 6 months, helping us to ramp up our content efforts and deliver insights every week to an audience of busy millennial managers.”