The app was designed to simplify group gifting in settings like offices, sports teams, or friendship groups. One person would organise the gift, and the app would handle everything else — from collecting contributions to ordering and sending the gift. No more “Who paid what?” or “What should we get them?” WhatsApp threads.
Read MoreDuring my time at adidas, one of the most important roles I played was iterating and re-designing the adiClub membership onboarding product.
Read MoreRaffles are a key member benefit within adiClub, offering exclusive access to limited-edition products, experiences, and money-can’t-buy rewards. The challenge was to make this benefit more visible, accessible and scalable by integrating raffles directly into the adidas.com membership panel.
Read MoreMy role in this project involved reviewing and considering the hierarchy and content of the comms. The key growth lever is conversion, and we are concerned with members learning more about the points they can earn in this program. We then tested a variant in the U.S market and these are the results.
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